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Skills
User Research
Wireframing
Interactive Prototyping
99%
98%
99%
98%
Information Architecture
Anastasiya Gette
UX/UI Designer
Skills
Design System
Responsive Design
98%
99%
Projects
UX/UI Design for Agency Landing Page
Design Process:
1. AUDIT & UX ANALYTICS: ANALYSIS OF COMPANY’S CRITICAL GOALS, DIRECT AND INDIRECT COMPETITORS.
The main competitor for the client was not other companies, but the independent creation of cryptocurrency. Therefore, we indicated on the site the advantages of contacting an agency in comparison with the independent development of a cryptocurrency.
2. USER EXPERIENCE DESIGN: USER FLOWS, PERSONAS, USER SCENARIOS, USER JORNEY MAP.
I researched the potential audience and came to the conclusion that the collective image is a man from 20 to 40 years old who has a main job offline, he studies cryptocurrency in free time, wants easy money and does not want to delve into complex nuances.

3. USER INTERFACE DESIGN, INFORMATION ARCHITECURE, WIREFRAMING, INTERACTIVE PROTOTYPING.
I have developed a simple and intuitive interface even for an inexperienced user with an emphasis on the most important details that will pay attention. Website blocks are structured according to the degree of importance for the client in order to close his main questions and objections.

4. DESIGN SYSTEM DEVELOPMENT & IMPLEMENTATION ( Moodboard.
UI-kit, style guide, Responsive Design,Handoff the design)
As requested by the customer, the site was designed in a discreet style with bright accents in the form of buttons and icons. I chosen the peculiar font. It is not the most common ones like Gilroy or Montserrat, but at the same time it reads well and gives the company a personality.
Thanks for your time!
Let's discuss your project:
UX design
Wireframing
Prototyping
Userflow
UX/UI Design for Audit Company
Design Process:
1. AUDIT & UX ANALYTICS: ANALYSIS OF COMPANY’S CRITICAL GOALS, DIRECT AND INDIRECT COMPETITORS.
I researched competing audit companies and came to the conclusion that 9/10 of these companies have a very mediocre website with huge amount of texts, user-hostile interface and navigation, where clients have to search for the required service or information for a long time. There is no design as such on these website.

So the main way to distinguish our audit company is a eye-catching design with a user-friendly interface and structured information. We also decided to make a lead magnet in the form of a free trial audit in order to collect as many warm contacts of potential customers on the site as possible.
2. USER EXPERIENCE DESIGN: USER FLOWS, PERSONAS, USER SCENARIOS, USER JORNEY MAP.
The company is engaged in B2B sales, its main potential clients are companies, mostly individual entrepreneurs. Headache of this people is to find a specialist who will audit their business in accordance with all the rules and on time (incorrect audit carries great risks).

Therefore, I placed on the website the information that will increase the credibility of the company: figures about the company's experience, the number of clients, information about partners and team, a section with certificates and licenses etc.

In addition, the offer for a free audit will allow a customer to see the competencies of the company, and only then give money.

3. USER INTERFACE DESIGN, INFORMATION ARCHITECURE, WIREFRAMING, INTERACTIVE PROTOTYPING.
I've developed a simple site interface where customer can easily find the main information: the company's services with a description, its licenses and certificates, a contact number, as well as a trial audit proposal.
4. DESIGN SYSTEM DEVELOPMENT & IMPLEMENTATION (Moodboard, UI-kit, style guide, Responsive Design,Handoff the design)
I created a black and white design with bright green accents to make it easier for a person to highlight the main thing.

I drew and implemented thematic illustrations to dilute the complex audit information. Meanwhile, I selected a recognizable serif typeface, it is quite austere, but at the same time modern and eye-catching.
Thanks for your time!
Let's discuss your project
UX design
Wireframing
Prototyping
Userflow
User Research
UX/UI Design for Audit Website
UX/UI Design for Instagram Course
Design Process:
1. AUDIT & UX ANALYTICS: ANALYSIS OF COMPANY’S CRITICAL GOALS, DIRECT AND INDIRECT COMPETITORS.
The company has few competitors in the field of social media design, but there are many indirect competitors - other courses on making money on the Internet. Therefore, it was decided to make a site with a memorable design and style different from most of the courses. The main goal of the site is to sell the course.
2. USER EXPERIENCE DESIGN: USER FLOWS, PERSONAS, USER SCENARIOS, USER JORNEY MAP.
The target audience of the course is people who are looking for additional income on the Internet - teenagers, students, mothers on maternity leave or freelancers.

Their main goal is to find the right course among the many courses that promise big money, people are skeptical of new courses. Therefore, I posted screenshots from freelance exchanges, showing the demand for this profession, as well as real feedback from people and a detailed course program, information about speakers.
In addition, in the dedicated window, we have posted an offer for a 50% discount on the purchase of the course.


3. USER INTERFACE DESIGN, INFORMATION ARCHITECURE, WIREFRAMING, INTERACTIVE PROTOTYPING.
I have developed a convenient interface with the ability to scroll through reviews, screenshots from freelance exchanges, as well as an earnings calculator with the ability to select one or several options. A mobile and tablet version has also been developed.
4. DESIGN SYSTEM DEVELOPMENT & IMPLEMENTATION (Moodboard, UI-kit, style guide, Responsive Design,Handoff the design)
The site is made in bright colors (white with blue elements). Blue evokes calmness and confidence in the audience. The site is made using illustrations, as the course is about design. Thematic illustrations made the design colorful, catch the eye and distinguish the site from competitors.
Thanks for your time!
Let's discuss your project
Design System
Wireframing
Prototyping
Rensponsive Design
UX/UI Design for Business Agency
Design Process:
1. AUDIT & UX ANALYTICS: ANALYSIS OF COMPANY’S CRITICAL GOALS, DIRECT AND INDIRECT COMPETITORS.
The company is broad-based, so there can be a lot of competitors: from freelancers involved in website development to SMM agencies. The peculiarity of our digital agency is that it deals with the complex development of marketing strategies, does all the work from research to layouts. In addition, the company has been on the market for many years and works with very large clients such as visa.
2. USER EXPERIENCE DESIGN: USER FLOWS, PERSONAS, USER SCENARIOS, USER JOURNEY MAP.
The company focuses primarily on B2B sales. Its clients can be both companies that need marketing support and search for new solutions, and new companies that do not yet know how to declare themselves.


3. USER INTERFACE DESIGN, INFORMATION ARCHITECTURE, WIREFRAMING, INTERACTIVE PROTOTYPING.
The site has few interactive elements as it is a business agency that works with large clients. The interface is user-friendly and intuitive.
4. DESIGN SYSTEM DEVELOPMENT & IMPLEMENTATION (Moodboard, UI-kit, style guide, Responsive Design,Handoff the design)
The website is designed in white with the addition of bright details and gradients. The site is designed in a modern style, boring information about numbers and functions is presented in the form of graphs and pictures, which makes it easier to find information on the site. The design of the site looks modern, fresh, it is clear that the company follows all the trends in the field of digital.
Thanks for your time!
Let's discuss your project
UX design
Wireframing
Prototyping
Userflow
UX/UI Design for Food Delivery Company
Design Process:
1. AUDIT & UX ANALYTICS: ANALYSIS OF COMPANY’S CRITICAL GOALS, DIRECT AND INDIRECT COMPETITORS.
The health food delivery company needed a landing page for selling sets that could be further refined to become a full-fledged multi-page site.

As a result of my research, I came to the conclusion that the strengths of the company are - delivery on the same day, the ability to choose from many types of rations, the variety of meals, and the ability to create their own menu.

There are many competitors, so we decided to attract attention with bright green colors, appetizing photos and an understandable, user-friendly and easy-to-order interface that is convenient both in the mobile and computer versions.

2. USER EXPERIENCE DESIGN: USER FLOWS, PERSONAS, USER SCENARIOS, USER JORNEY MAP.
The target audience is busy working people, on average 25 to 40 years old, who monitor health or want to start monitoring it, who don't have the time and desire to cook. Such people most often lose weight or play sports.

The main need of target audience is a balanced, fresh and delicious sets with calculated calories for each day, taking into account their preferences (vegetarian, keto diet, and so on).

The main problem of such people is trust in the products, they do not want to order rations for a long period at once, because they want to test the product first, so we attracted attention with the opportunity to order a trial ration for 2 days with a 70% discount to get acquainted with the products. In addition, we have posted a video showing our kitchen and how we prepare rations.
3. USER INTERFACE DESIGN, INFORMATION ARCHITECURE, WIREFRAMING, INTERACTIVE PROTOTYPING.
I've developed a clear easy-to-order and user-friendly interface, also I've placed ordering instructions on the landing page. Further, in the ration sets, the client can choose the desired calorie content without even entering the set card. In the card itself, a person can view the menu for the day and for the week with pictures, as well as choose the number of days to order. The interface allows you to return to the main page at any time.

4. DESIGN SYSTEM DEVELOPMENT & IMPLEMENTATION (Moodboard, UI-kit, style guide, Responsive Design,Handoff the design)
I have developed a UI-kit, and also created a design that complements the information on the site and places accents. Green was used to attract attention, gray was used for secondary buttons. There is also a red color on the site to indicate a discount.
The design as a whole looks juicy, the bright pictures of the meals make customers want to try them, in addition, a neutral font was chosen that does not compete with the design-concept.
Thanks for your time!
Let's discuss your project
UX design
Wireframing
Prototyping
Userflow
User Research
UX/UI Design for Maldives Tours
The tour company needed an attractive one-screen homepage for their Maldives tours. When choosing a date and time, the site visitor goes to the official website of the tour operator and can search for tours.The homepage is minimalist, with an attractive image of clear Maldives water and white details associated with white sands.

Thanks for your time!
Let's discuss your project
UX design
Wireframing
Prototyping
Userflow
User Research
UX/UI Design for Blog Page
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The task was to design a blog article with banner about the NFT platform.
UX/UI Design for Saleschat Homescreen
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Let's discuss your project.
Tools:
The task was to design a blog article with banner about the NFT platform.
UX design
Wireframing
Prototyping
Userflow
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