UX/UI Design for Food Delivery Company
1. AUDIT & UX ANALYTICS: ANALYSIS OF COMPANY’S CRITICAL GOALS, DIRECT AND INDIRECT COMPETITORS.
The health food delivery company needed a landing page for selling sets that could be further refined to become a full-fledged multi-page site.
As a result of my research, I came to the conclusion that the strengths of the company are - delivery on the same day, the ability to choose from many types of rations, the variety of meals, and the ability to create their own menu.
There are many competitors, so we decided to attract attention with bright green colors, appetizing photos and an understandable, user-friendly and easy-to-order interface that is convenient both in the mobile and computer versions.
2. USER EXPERIENCE DESIGN: USER FLOWS, PERSONAS, USER SCENARIOS, USER JORNEY MAP.
The target audience is busy working people, on average 25 to 40 years old, who monitor health or want to start monitoring it, who don't have the time and desire to cook. Such people most often lose weight or play sports.
The main need of target audience is a balanced, fresh and delicious sets with calculated calories for each day, taking into account their preferences (vegetarian, keto diet, and so on).
The main problem of such people is trust in the products, they do not want to order rations for a long period at once, because they want to test the product first, so we attracted attention with the opportunity to order a trial ration for 2 days with a 70% discount to get acquainted with the products. In addition, we have posted a video showing our kitchen and how we prepare rations.
3. USER INTERFACE DESIGN, INFORMATION ARCHITECURE, WIREFRAMING, INTERACTIVE PROTOTYPING.
I've developed a clear easy-to-order and user-friendly interface, also I've placed ordering instructions on the landing page. Further, in the ration sets, the client can choose the desired calorie content without even entering the set card. In the card itself, a person can view the menu for the day and for the week with pictures, as well as choose the number of days to order. The interface allows you to return to the main page at any time.
4. DESIGN SYSTEM DEVELOPMENT & IMPLEMENTATION (Moodboard, UI-kit, style guide, Responsive Design,Handoff the design)
I have developed a UI-kit, and also created a design that complements the information on the site and places accents. Green was used to attract attention, gray was used for secondary buttons. There is also a red color on the site to indicate a discount.
The design as a whole looks juicy, the bright pictures of the meals make customers want to try them, in addition, a neutral font was chosen that does not compete with the design-concept.
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