Design Process:

1. AUDIT & UX ANALYTICS: ANALYSIS OF COMPANY’S CRITICAL GOALS, DIRECT AND INDIRECT COMPETITORS.

IThe company has a lot of competitors in the field of VPN apps, so it was decided to make a memorable and convenient design, different from most similar apps. The main goal is to offer the user to buy a premium package, providing himself a stable connection, high speed and the ability to track traffic. The dark theme with golden accents is associated with the premium segment and the security of user information.

2. USER EXPERIENCE DESIGN: USER FLOWS, PERSONAS, USER SCENARIOS, USER JORNEY MAP.

I researched the potential audience, it is impossible to single out any particular group of people here. People of different age and social groups use VPNs. Most often young people use it to access blocked resources or remain anonymous online.

3. USER INTERFACE DESIGN, INFORMATION ARCHITECURE, WIREFRAMING, INTERACTIVE PROTOTYPING.

I have developed a simple and intuitive interface even for an inexperienced user with an emphasis on the most important details that will pay attention. App sections are structured according to the degree of importance for the client in order to close his main questions and objections.

4. DESIGN SYSTEM DEVELOPMENT & IMPLEMENTATION (Moodboard, UI-kit, style guide, Responsive Design,Handoff the design)

At the request of the customer, the application is made in a restrained style. I used dark shades for the general background and elements, and bright colors to emphasize the most important elements like icons and buttons

The dark theme with golden accents is associated with the premium segment, stable and high-quality traffic, and the security of user information.

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UX design

Wireframing

Prototyping

Userflow

User Research