Design Process:

1. AUDIT & UX ANALYTICS: ANALYSIS OF COMPANY’S CRITICAL GOALS, DIRECT AND INDIRECT COMPETITORS.

3. USER INTERFACE DESIGN, INFORMATION ARCHITECTURE, WIREFRAMING, INTERACTIVE PROTOTYPING.

4. DESIGN SYSTEM DEVELOPMENT & IMPLEMENTATION ( Moodboard, uI-kit, style guide, Responsive Design, Handoff the design)

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The challenge was to create a platform through which users can show the created NFT pictures to the world, sell them and exchange them. The platform is user-friendly for browsing a large number of pictures, but at the same time it has an attractive design that only complements the information on the site, and is not the main one.

In addition, it was very important to create comprehensible functionality for uploading, selling and posting images, especially for beginners. Moreover, the website has a Help Center so that any user can figure out how to use the platform.

I have also created dark and light versions of the site for easy browsing of the content at any time of the day.

2. USER EXPERIENCE DESIGN: USER FLOWS, PERSONAS, USER SCENARIOS, USER JOURNEY MAP.

The design process had several milestones:

Design System

Wireframing

Prototyping

Rensponsive Design